Teal Publishing and Writing Coach
  • Home
  • Teal Publishing and Writing Coach
  • Teal Dabblers Blog
  • About Us
  • Books of Interest
  • Store
  • Resources
  • Vegetable Personality Styles
  • Prioritize Your Values
  • Know Your Strengths
  • Background Pictures

How Will You Wrap It?

12/15/2015

0 Comments

 
Picture
​Every year in December we see rolls and rolls of wrapping paper, bows, ribbon, lights, and decorations. We care how things look from the outside in. Wrapping matters. The wrapping or cover is what draws attention and peaks the curiosity so we want to know more. This time of year we see similar themes in the pictures and colors. We’ll take a little new with what we are familiar with. The familiar is comfortable and makes us feel secure whether it is in our stories, profiles, resumes or letters. 

After completing my first book, “Fire Up Your Profile For LifeWork Success” I had to think about what I wanted the cover to show to a prospective reader and who might create it. I chose Karen Phillips to discuss the cover with. She suggested I look at covers I like and think about what I wanted for the cover of the book.
 
The cover and title need to draw people in to read the substance of the book. I wanted something that looked fired up and energized. My first thought was something orange and fiery like fireworks or an air balloon firing up. I wanted the cover to show what the book could do for the reader––get them excited to talk about themselves through different mediums. My first two ideas looked like Halloween with lots of orange and black. That wouldn’t give the impression I was looking for. I found a picture of people reaching up toward the sky, and Karen put the colors and style together to make a fired up picture of people reaching up to be all they could be. It was perfect for what I wanted people to know about the book. 

When the cover or wrapper shows something we are comfortable and familiar with we are more likely to trust it and want to know more.
 
For example I recently got a mailer from Inc. Magazine with a great deal on a subscription. I like the magazine so I filled out the subscription form, but then I didn’t think I would get around to reading it so I set it aside. When I opened my email I had another deal from Inc. with a picture of the magazine cover. It was a picture of Daymond John from Shark Tank, someone I was familiar with from the television show. That sparked my interest and I sent in my subscription.
 
When you get your audience's attention and share something familiar or complementary in your introduction, pitch, story or cover letter you build trust immediately. The person you are talking with will want to listen.

What do you do to build trust?


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Subscribe to Creative LifeWork Design Newsletter for fun articles and career stories.
    Read

    Author

    Nancy Miller, M.S. is a Career Counselor, Life Coach, and writer. Nancy will assist you with story ideas, organizing your book whether fiction or nonfiction, and choosing a method for publishing and printing.

    Don't miss an article. Subscribe to this blog using Feedburner.

    Enter your email address:

    Delivered by FeedBurner

     Subscribe in a reader

    RSS Feed

    Archives

    December 2017
    November 2017
    October 2017
    August 2017
    June 2017
    May 2017
    March 2017
    December 2016
    November 2016
    October 2016
    August 2016
    May 2016
    February 2016
    January 2016
    December 2015
    October 2015
    August 2015
    May 2015
    December 2014
    June 2014
    May 2014
    April 2014
    February 2014
    June 2013
    April 2013
    January 2013
    April 2012
    October 2011
    July 2011

    Categories

    All
    Career Success
    Coaching
    Creativity
    Dabblers
    Divers
    Fire Up Your Profile For Lifework Success
    Nancy J. Miller
    Publishing
    Social Media
    Story
    Success
    Teal
    What We Are Made Of
    Writing

Teal Publishing
PO Box 580891
Elk Grove, CA 95758
(916) 800-2607
success@nancyjmiller.solutions
​Teal Publishing and writing @ 2010 Nancy Miller
Nancy J. Miller, M.S. is a respected Life, Writing, and Career Development Coach, Publisher, and author of Fire Up Your Profile For LifeWork Success and Vegetable Kids in the Garden. With a Master's Degree in Career Counseling, she has over 15 years experience coaching entrepreneurs, writers, job seekers, professionals seeking a career change,  and students. Contact Nancy at: success@nancyjmiller.solutions
Picture
Photos used under Creative Commons from hotrodnz, xJason.Rogersx, Rene Mensen, Daniel E Lee, TheAlieness GiselaGiardino²³, Ruth and Dave, andrea-prieto, denise carbonell, ella novak, -Tripp-, jonas.lowgren, avachen1019, starmist1
✕